In 2018 I was challenged to direct an immersive 360 experience to show both drivers and cyclists points of view in a bid to induce empathy.
Over 1200 people across 5 different European countries took part in the initial viewing. 91% of people who used the Wheel Swap experience intended to change their behaviour. Within 2 weeks of taking part, 60% of participating drivers and cyclists changed their on-road habits.
/ Production: Happy Finish /